A stroke moves quickly through the body and devastates like a wildfire. This campaign included print, web (strokemovesfast.com), digital banner ads and a Facebook canvas experience.  Art Direction, Design, Concept: Grace Viertel, Copywriting: Bill Weinstein, Creative Direction: Chereen Baramki, Photography: Alice Blue. 

Trying to gain the attention of the architect and design community, this campaign focused on the idea of drawing inspiration from any source -including Universal Fibers' 284 color palette. Concept & Art Direction: Grace Viertel, Design: Corey Thrasher, Creative Direction & Copywriting: Jason Anderson, Photography: Alice Blue.  

The Jefferson Hotel, a luxury hotel in the heart of Richmond, wanted an ad campaign to reflect the trend for brides to plan most of their weddings online.  Art Direction & Design: Grace Viertel, Copywriting: Kelly Markey.

In support of a pre-existing TV commercial, this print ad was inspired by the duality in the quest to stop a seemingly unsolvable problem - to create a world without cancer.   Concept & Art Direction: Grace Viertel, Copywriting: Mike Nichols.

Marketing materials created for Universal Fibers' booth at NeoCon.  Included an Email Marketing Campaign, Posters, Invitations to be handed out during the show as well as other tchotchkes to be handed out during the show to special customers.